Learn digital marketing. Apply it. Get better together.
Marketing, No Magic is not a video course. You get structured learning paths, real case studies, interactive simulations with AI feedback, calculators for your own numbers and a community where you can ask questions when you get stuck.
Start for free, no payment details required. Upgrade only once you know the value.
Final prices. No VAT is shown under the German small-business exemption (§ 19 UStG).
Plans
Free
Explore the Academy - no payment required.
- 2 complete beginner learning paths (SEO, Social Media)
- First chapter of every other learning path
- 2 simulations including AI feedback
- ROI & funnel calculator
- Read the community
Basic
Build a solid foundation.
- All Basic learning paths: PPC, CRO, Content Marketing
- All beginner simulations
- Case studies, exercises, quizzes & learning games
- All calculators & tools
- Community: Basic topic rooms
Advanced
From fundamentals to solid practice.
- Everything in Basic
- Advanced learning paths: AI Overviews, Paid Social, Affiliate
- All intermediate simulations
- Advanced case studies & frameworks
- Workspace with peer review
- Community: full access
Expert
Strategic depth for experienced marketers.
- Everything in Advanced
- Expert learning path: LLM Optimization / GEO
- All expert-level simulations (attribution, experimentation, scaling)
- Complex real-world scenarios
- Expert case studies & decision frameworks
- Community: Expert discussions
- AI Agents for Marketers course included
All Access
The complete digital marketing academy.
- Basic + Advanced + Expert
- All 9 learning paths, all 27 simulations
- All case studies, examples & exercises
- All calculators & tools
- All future content released during your term
- Complete community access
- AI Agents for Marketers course included
AI Agents for Marketers
Learn to build AI agents for real digital marketing workflows, step by step, without needing to be a software developer.
- AI agents for SEO, PPC and marketing automation
- Claude Code, skills, MCP and API integrations
- Compare Claude, ChatGPT/OpenAI, Microsoft Copilot and Gemini
- Build practical marketing prototypes in the lab
- Security, privacy, permissions and responsible AI use
12 months access · no subscription · final price, no VAT shown (§ 19 UStG)
Included in Expert and All Access while your plan is active. No extra purchase needed.
Buy course See course details and modulesWhat is included where?
All the differences at a glance - no fine print.
| Feature | Free | Basic | Advanced | Expert | All Access |
|---|---|---|---|---|---|
| Beginner learning paths (SEO, Social Media) | |||||
| Basic learning paths (PPC, CRO, Content) | Preview | ||||
| Advanced learning paths (AI Overviews, Paid Social, Affiliate) | Preview | Preview | |||
| Expert learning path (LLM Optimization / GEO) | Preview | Preview | Preview | ||
| Beginner simulations | 2 pieces | ||||
| Intermediate simulations | |||||
| Expert simulations | |||||
| Case studies & real-world examples | Selection | ||||
| Exercises, quizzes & learning games | Selection | ||||
| Calculators & tools | ROI calculator | ||||
| Workspace with peer review | |||||
| Community | Read | Basic topics | Full | Full + Expert | Complete |
| AI Agents for Marketers course (13 modules) | |||||
| Future content included | Basic | Advanced | Expert |
“Preview” means: you see the structure, learning goals and first chapter of a learning path.
Frequently asked questions
What is included in the free version?
A full account with two complete learning paths (SEO and Social Media), two simulations including AI feedback, the ROI calculator and read access to the community. The first chapter of every paid learning path is free.
What is the difference between Basic, Advanced and Expert?
Basic builds the craft: PPC, CRO and Content Marketing with clear rules. Advanced connects channels, measurement and optimization - including AI Overviews, Paid Social and Affiliate. Expert works strategically: attribution, experimentation, GEO/LLM optimization and complex scenarios without a clear-cut answer.
Can I upgrade later?
Yes, any time. Upgrading unlocks the additional learning paths, simulations and community areas immediately.
Is the community included?
Free can read along, Basic gets access to the Basic topic rooms, Advanced gets the full community, Expert additionally gets the Expert discussions, All Access gets everything.
Can I cancel?
Yes. All paid plans have a 2-month cancellation notice at the end of the billing period. Annual plans end at the end of their term. There is no minimum term beyond the period you chose.
What happens to my progress?
Progress, points, simulation results and community posts are kept - even if you switch back to Free. Locked content is simply locked again, not deleted.
Are new Academy modules included?
Yes, within your tier. All Access includes all future content released during your term.
Is All Access the better deal?
If you want to use more than one tier, yes: All Access costs less than Advanced and Expert combined and also includes all future content.
Still unsure? Start for free.
Two complete learning paths, two simulations and the ROI calculator - no payment details.
Start for free